Adam & Eve retail stores are best described as an upscale specialty boutique, that serve discerning couples, women and men. When describing our typical customer, we tell our franchise owners that they are both female and male, between the ages of 18-80, but the highest concentration is between the age of 25 and 59. Household incomes are average to above average and most are high-school or college graduates. They are Middle-America and look like you and me.

The ideal store location will meet the following criteria:

  • Free Standing, strip center or shopping center that has good visibility from drive-by traffic
  • Store sizes range from 2,500 – 6,000 square feet in total area. This will include your storage area and offices.
  • Safe shopping environment as women and couples comprise a large percentage of our customer base
  • Shopping areas that are in lifestyle centers that are comprised of other vanity stores, tanning salons, fitness centers, nail salons, massage therapy centers, trendy restaurants and hair & beauty salons.


As the leader in the lingerie and adult boutique products, the Adam & Eve retail store is committed to offering our customers the widest and finest selections in men’s and women’s apparel, lingerie, books, games, novelties and DVD’s in a customer friendly environment and locations that is staffed by knowledgeable, professional sales experts.