Adam & Eve retail stores are best described as an upscale specialty boutique, that serve discerning couples, women and men. When describing our typical customer, we tell our franchise owners that they are both female and male, between the ages of 18-80, but the highest concentration is between the age of 25 and 59. Household incomes are average to above average and most are high-school or college graduates. They are Middle-America and look like you and me.

The ideal store location will meet the following criteria:

As the leader in the lingerie and adult boutique products, the Adam & Eve retail store is committed to offering our customers the widest and finest selections in men’s and women’s apparel, lingerie, books, games, novelties and DVD’s in a customer friendly environment and locations that is staffed by knowledgeable, professional sales experts.