The history of Adam & Eve is nothing short of amazing. Our birth goes back four decades, when a Harvard graduate and Peace Corps veteran name Phil Harvey, along with partner Dr. Timothy Black, began promoting birth-control devices through non-medical channels.

Phil combined his natural business savvy with expertise gained from earning a Master’s degree in Public Health Administration from the University of North Carolina. Encouraged by the public’s positive response, Phil explored ways to provide American adults with carefully selected material by mail. Thus, the birth of our parent company, Adam & Eve.

The natural progression for the company was to begin to open retail locations throughout the United States. Through franchising, we have been able to provide communities with an upscale specialty boutique that has served discerning couples, women and men for nearly 10 years.

Our goal is to have 400 retail locations by the year 2025. Download Our Franchise Kit now to learn more about our franchise opportunity.

“You are miles apart from anyone else in the industry. We enjoy the sex-wellness positive message and feel comfortable every time we visit.”
Actual Client


Adam & Eve is the leading marketer of sex-positive materials in the United States. Our stores sell only top-quality merchandise and maintain the highest standards in all areas of operations. The Adam & Eve retail stores is the leader in the lingerie and adult boutique market.

We are proud of our franchise owners and the commitment that they have made to offer our

customers the widest and finest selections in men’s and women’s apparel, lingerie, books, games, pleasure products and DVD’s. Our owners and employees are committed to providing a shopping experience that exceeds customer expectation. Our Adam & Eve retail stores franchise owners are leaders in their communities and are innovators in our industry.
“Two things have been very apparent since opening our new store. First, customers know the Adam & Eve name, and second, the customers love the store concept.”
Actual Client


Our Adam & Eve retail stores franchise owners share a common trait: they are invested in achieving success by following the successful operating model of the Adam & Eve Franchise system.

Our industry continues to expand. The U.S. sex industry currently has annual sales over $15 billion and that number is expected to rise to over $46 Billion by 2030. Major retailers like Wal-Mart, Rite Aid and Brookstone now discreetly advertise for adult novelties as the market continues to explode and sex toys and novelties become mainstream.

Our Adam & Eve retail stores are serving Middle America. Our average customer is married with two children, and is a gray or white-collar worker between the ages of 25 and 59, with a college education and slightly higher than average household income.

The future is bright for our retail franchise locations. Our training and store support allows our franchise owners to become an integral part of a much larger network of like-minded entrepreneurs. So if you are ready to take the next step and join our family of successful retail stores, complete our Lets Get Acquainted Form now.

“It is the best of both worlds! We have the trust of our customers with the Adam & Eve name and the freedom of operating our own business.”
Actual Client